Digital Marketing Course Details

 

COURSE CURRICULUM

• What is digital marketing
• How to structure your marketing plan
• How to segment your audience
• Important Digital Marketing Terms

• Facebook Marketing
• Introduction to Facebook Marketing
• Facebook Group Marketing
• Facebook Fan Page Customization
• Facebook Page for Local Business
• Facebook Marketing Strategies Through Fan Page
• Facebook Business Manager Creation & Page Set Up
• Billing Options
• Engagement Post Creation
• Facebook Ad Set Up & Promotions
• Define Your Targeted Customer
• Facebook Event Marketing
• Facebook Retargeting

• Instagram Marketing
• Instagram Marketing Anatomy
• Creating Instagram Business Account
• #Tags Secrets
• Promoting Business on Instagram

• Twitter Marketing
• Twitter Anatomy
• Twitter Account Management
• Twitter Hashtag Research
• Twitter Widget Embed
• How to Get More Twitter Followers
• How to Generate Traffic from Twitter
• Twitter Analytics

• LinkedIn Marketing
• LinkedIn Marketing Anatomy
• Adding Your Business in LinkedIn
• LinkedIn Company Page Optimization
• LinkedIn Company Page Ranking

• Keyword Research
• What Is Keyword Research & Why You Need It
• Learn About Both Paid & Free Keyword Research Tools
• Keyword Research Step by Step
• How to Find Some Gold Keywords for Your Website
• Find Global Search Volume for Specific Keyword
• Find Country Based/Local Specific Keyword
• Find Local Search/ General Search Trends
• Researching Your Competitor’s Keywords
• How to Find Profitable Keywords
• Selecting Final Keywords
• Determining How Easily We Can Rank for Specific Keywords

• Content and Video Marketing
• What Type of Contents Should You Write While Starting A New Blog
• Content Writing Formula
• What Contents Are Missing on Your Niche Site Than Competitors
• Importance of Quality Content
• How to Write Quality Content
• Doing Content Optimization
• Content Presentation
• Video Marketing
• Content Idea Creation
• Introducing Video Editing Software & Tools
• Basic Video Editing
• Creating Eye Catchy Promotional Content
• SEO Friendly Content Optimization
• YouTube Channel Creation & Optimization
• Tips to Create Great Contents and Videos
• Quick and Effective Tips for Video Optimization
• Keyword Research and Competitor Analysis
• YouTube Competitor Analysis
• Paid Video Promotional Campaign
• Top Niche Ideas for YouTube Marketing
• YouTube Monetization

• E-Mail Marketing 
• What Is Email Marketing
• Importance of Email Marketing
• Strengths and Weaknesses of Email Marketing
• The Key Components of An Email Marketing Plan
• Email Marketing Best Practices
• Build Your Niche Based Email List Using Free Tools
• How to Write Perfect Cold Email for Campaign
• How to Turn Emails into Passive Income

• On-Page SEO
• Website Structure & Design
• Title Tag , Meta Tag , Content and Image Optimization
• Internal and External Links
• Robots.Txt
• Sitemap

• Off-Page SEO
• Blog Commenting
• Question Answer Site Backlinks
• Social Bookmarking
• Forum Posting Backlinks
• Improve Social Signals
• Weekly Link Roundup

• Google AdWords
• How to setup google ads
• How to maximize reach
• How to make ad groups
• How to setup google ads for YouTube Videos

• BONUS
• Developing Conversation Skill
• Some Special Strategy to Be Professional
• Tips & Tricks to Starting Work with Local Area
• Hidden Tips & Tricks